IN THE NEWS
Trust us, we’re not the only ones noticing this epidemic.
AD-MAGGEDON! AD BLOCKING, IT'S IMPACT, AND WHAT COMES NEXT
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.
Read more at marketingland.com >
IAB BELIEVES AD BLOCKING IS WRONG
The industry must take steps to keep it from proliferating.
Read more at iab.com >
WHAT ARE AD BLOCKERS AND HOW DO THEY IMPACT ADVERTISERS?
As the number of Internet users is growing constantly, so is the number of advertisements – which in turn has increased the demand for ad blockers. With Apple introducing ad blocking technologi in iOS9 and Google enabling Chrome with an ad blocker in 2018, how do you think it is going to impact the advertising industry? Let’s look in this article.
Read more at martechadvisor.com >
THE RISE OF AD BLOCKERS: SHOULD ADVERTISERS BE PANICKING? (!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far as to say that ad blockers will herald the end of the Internet as we know it.