Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock plus to get their perspectives on the rise of ad blocking, its eects on the digital ad ecosystem, and what we can expect to see in the future.

Ad blocking is a potentially existential threat to the industry. To combat it effectively, it’s essential to distinguish ad blocking’s two sources.

As the number of Internet users is growing constantly, so is the number of advertisements – which in turn has increased the demand for ad blockers. With Apple introducing ad blocking technology in iOS9 and Google enabling Chrome with ad blocker in 2018, how do you think it is going to impact the advertising industry? Let’s look in this article.

Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far as to say that ad blockers will herald the end of the Internet as we know it.